Queensway Masterplan

PROJECTS / Master Planning

We investigated proposals for the Fruit & Vegetable Market Quarter in response to Southampton City Council’s city masterplan. The Council’s development brief aspires to achieve large scale mixed use developments to increase density and reinvigorate the existing poor quality urban realm.

The Fruit and Vegetable Market site and adjacent neighbourhood were previously vibrant areas of activity. Now in decline, many of the buildings are vacant and under-used in a valuable city centre location.

Our masterplan aims to regenerate the area through a series of interlinking new developments. A carefully considered public realm will bring vitality to the area through encouraging links between the High Street, medieval walls, parks and quays.

The first stage of regeneration for this area is led by our 44-unit residential project, which has become a catalyst for further redevelopment.

Client Southampton City Council
Location Southampton